Slogans/Taglines
Your product name can only do so much. By nature it must not be to descriptive so that your are not restricted in the future. But a great slogan or tagline can work wonders for positioning - and even be changed downstream. We apply a rigorous process to tagline development too, using a number of professional wordsmiths on each project. A lot of words and iterations may be needed to get just that right slogan - as well as an objective outside view. Call Brighter Naming 1-650-960-0411 for brighter slogans or taglines too.
Service Names
Services are products too. They need to be packaged and marketed just like real products. But there are only a few trademark classes for services, so extra care may be needed on the legal checks. This is complicated by the fact that so many small service companies historically have not registered their names.
So when doing service name checks, we do full company name checks too.
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